Details are what matter
In among all the slick word bites and centralized gut feeling generators, you sometimes get a some good old fashioned leaflet which reads like a CV. With information that says, you know, what kind of job the candidate could do if they got the job.
I fix fences, get the memorial garden spruced up and make the roads wider.
The area is Tunstall Ward near Stoke on Trent.
Meanwhile, the Labour leaflet for the same election provides a fine image of the police bashing down someone’s door.
I want to know: Was this photo taken in Tunstall Ward? Did the police make an arrest here? What was it for? Did the judge let them off? And so on and so forth. Details! Details!
If we don’t know anything about this image, what do we tend to think?